Agriculture is one of the oldest industries in the world that effects nearly everyone on a daily basis. Given agriculture's long history, a common misperception persists that farming and the western lifestyle are one dimensional and stuck in the past. With this campaign concept, we will diminish these misconceptions by visualizing the NWC's unique multidimensional offerings and vision for the future. Come to the NWC to discover more than you expect. (Spec Work)
This signage would be powered and illuminated by real life oranges, which have the ability to conduct electricity.