As an outsider, it’s pretty easy to forget about South Dakota. It’s one of those square-shaped states surrounded by other square-shaped states in the middle of the country. We’re pretty sure you missed it on your 5th grade US geography test. We’re even more sure you’ve probably never met a South Dakotan to tell you how great the state is. If you do remember South Dakota, you’ll be rewarded with natural wonders and stories worth telling. This modesty and self-awareness will help people relate to a place they most likely don’t know much about. I did both art direction and copywriting for this campaign. (Spec Work)
People use post-it notes to help remember things. Let’s use them to help remind people about South Dakota. We’ll use thousands of different colored post-its to create mosaics of famous South Dakotan landmarks like Mount Rushmore.